Distribution Research #1

The traditional distribution model for the genre of my magazine research and product is through subscription only and selling in large stores such as Walmart, Publix and even book stores.Subscription only magazine distribution is an advantage because there is profit on a regular basis. I would charge a monthly fee for the distribution of one magazine each week. An example of a subscription magazine and retail sold magazine is Cosmopolitan Magazine. Cosmopolitan offers a subscription service to its readers but its also sold in large retail stores for easy pickup and access to the magazine if the reader does not wish to pay for a monthly subscription. I could use this model because its a very effective and relatively cost efficient to distribute through subscription because i would only need to produce the number of magazines ordered through the subscription. Selling in large stores would also be advantageous to me because the magazine receives more exposure to readers and can be marketed easier since it is placed in areas of high traffic volume.